SEO can be a powerful tool if used correctly. Implemented properly, Search Engine Optimization can improve your site’s visibility in search results, which will translate to a higher traffic volume and ultimately to more sales for your business...

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users...

As  some of you guys may know, 2012 was one of the most significant years for SEO in recent history (hint hint penguin). A multitude of search engine algorithm updates dramatically altered the manner in which search engine optimization is conducted. Those changes are detailed in a new MediaWhiz report, “SEO in 2013: The Year of the Consumer.”

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.