Google Analytics In Real Life

Sunday, 16 December 2012

Using a series of cautionary (and hilarious) YouTube videos, Google Analytics shows examples of poor web design and digital marketing - but in real life.

Specifically, the service counsels companies on landing-page optimization, site search (see video above) and online checkout, by re-imagining these tools as situations in a grocery-store setting. Poor search, for example, is illustrated by customer Oli's difficulty in finding semi-skimmed milk due to inaccurate and restrictive search definitions.