Today, most businesses seem to be focusing on expanding their social reach through Facebook, Twitter, Google Plus and all the new cool tools that come up every day.
Building your social media assets is an important part of content marketing. But, setting up a blog and regularly updating it with content is where every business should start. Here’s a convincing infographic from "QuickSprout.com" on why every business should blog right now.
Before you read 9 reasons of blogging i would like to give you some info about blog (Begginers!)
"Blog" is an abbreviated version of "weblog," which is a term used to describe websites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.
Generally speaking (although there are exceptions), blogs tend to have a few things in common:
1. A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories.
2. An archive of older articles.
3. A way for people to leave comments about the articles.
4. A list of links to other related sites, sometimes called a "blogroll".
5. One or more "feeds" like RSS, Atom or RDF files.
Some blogs may have additional features beyond these. Watch this short video for a simple explanation for what a blog is.